From Operations to Authority: The Get It Rent Transformation Story

Get It Rent had a strong operational footprint in India’s IT rental ecosystem. But the digital presence didn’t reflect the company’s scale, reliability, or category depth. They needed a brand and platform overhaul that matched their growth ambitions. This engagement turned into a complete reset, identity, website, content, and marketing, designed to position Get It Rent as a modern rental-tech leader.

The diagnostic phase showed clear gaps across brand, product, and digital performance.

1. An early-stage identity limiting a mature business: The previous identity lacked structure and recall. It didn’t express category leadership or operational confidence. Visual inconsistency across channels diluted the impact.

2. Website performance barriers: The older tech stack slowed down discovery and conversion. Pages were rigid, content frameworks were outdated, and SEO foundations were too thin for competitive growth.

3. Fragmented messaging across digital channels: The tone lacked authority. Content didn’t communicate value or scale. Core offerings were not positioned clearly for enterprise buyers.

These insights shaped a transformation plan that connected identity, tech, and performance into one cohesive ecosystem.

A full-stack transformation built on three pillars: brand authority, digital performance, and marketing systems.

1. Rebuilding the Brand Identity

We rebuilt the Get It Rent identity to express forward movement and operational confidence. The new system was anchored in the Explorer Bloom — a geometric symbol constructed from circles and quarter-circles. It represents motion, discovery, scale, and structured reliability, reflecting exactly how Get It Rent supports projects, events, and enterprise deployments across India.

This symbol extended into visual patterns, layout grids, iconography, and motion rules. The color palette shifted toward deep emeralds, golds, and cool blues to signal maturity and modernity. Typography moved to a clean, digital-first typeface that worked well across screens and high-density layouts. The full system became modular, scalable, and unmistakably distinct in the rental-tech market.

The verbal identity also evolved. Messaging became more direct and confident, focused on value, speed, and capability. The tone aligned with enterprise expectations and tech-forward behaviour.

2. Rebuilding the Website With a Modern Tech Stack

The site was moved to ReactJS to improve performance and enable scale. The new information architecture supported category depth and product clarity. The UX hierarchy highlighted offerings, use cases, and enterprise relevance.

Work included:

3. Telling the Brand Story Through a Corporate Film

We built a corporate video aligned to the new identity. The narrative captured the company’s operational scale, speed, and reliability across industries. Motion graphics followed the geometric design language. The film became the primary asset for enterprise presentations, onboarding, and digital campaigns.

4. Building a 360° Marketing and Performance Engine

We activated a full marketing system once the brand and site were in place.

This included:

The marketing stack created consistent demand, higher-quality traffic, and measurable ROI.

The transformation created measurable movement across brand perception, website performance, and demand generation. The new identity gave Get It Rent a unified presence across all touchpoints, improved recall in enterprise conversations. It strengthened their position within the rental-tech category. Internal teams and customer-facing materials finally aligned under a single, consistent visual and verbal system.

On the website, the shift to a modern React stack improved page load speed by 127%, increased organic visibility by 42%, and helped the brand secure top-10 rankings for 21 rental-related keywords. Inbound leads grew by 30–35%, bounce rates dropped, and landing pages converted more efficiently.

Marketing performance moved in the same direction. Social engagement increased 3.2×, the cost per lead reduced by 28%, and email open rates rose from 14% to 34%. The improved brand clarity also attracted higher-quality enterprise leads and strengthened PR visibility across relevant industry categories.